If you have an online presence related to your business, then you need to know and care about personal branding — and you need to do something about it!
Today, people want a real connection with who they buy from. Your business’ brand isn’t only the font and colors you use for the logo. Your business and you as its owner give a specific vibe to clients. This is your personal brand!
Fun – serious – relaxed – safe – casual – high-end – formal – compassionate – irreverent – – these and many other adjectives are different ways you could describe yourself and your business and how you want its persona to be projected to the world.
It’s important to pay attention to your ‘know, like and trust factor’. You grow and nurture this factor by posting regularly on the various social media sites you are on.
What do you post about?
Post pictures, videos, articles, tips, quotes, etc that go along with your personal brand. This content lets you show the true you.
You should be posting consistently. Consistent posting on your social media channels allows your audience to get to know you and learn about you before ever asking anything from them or trying to sell to them. How often that is is up to you, and your audience will get used to your frequency.
People like buying from people, especially people they feel they know and have a connection to. Your personal branding deepens that connection and leads to trust.
Your audience won’t convert until they trust you. Your personal voice, that they’ve come to know and like, is what will guide them to want to work with or buy from you.
Personal branding separates you from your competition and draws your ideal client to you.
I can help create enough content to post consistently week to week in just four sessions throughout the year! If you attempt to come up with all of your personal branding content on your own you’ll end up spending WAY TOO MUCH TIME on it. Eliminate the stress and constant hassle. Schedule 4 sessions with me – they’ll be a couple hours each throughout the year – and you’ll receive back enough content to post almost every day. A treasure trove!