We’ve been learning about personal branding and why all entrepreneurs and many business people need to curate and maintain their personal brands on social media.
You’ve learned that there are different types of content that you need to post and present to your readers (current and potential clients). All of this content gives the reader a better idea about who you are as a person, business, and brand. So we’ve really just answered the main question right here. No, headshots are not enough when it comes to your social media content.
Especially for service-based businesses.
Headshots are great to show the person behind the company. But even a really great headshot can’t provide the reader with all of the information about you that they will need to “know, like, and trust” you.
Clients are going to want to get to know the well-rounded you, because in today’s economy, they don’t want to do business with just any company. Customer Experience is king.
So, you can’t get by with just having your headshot as your profile photo and on your business cards. The content you post needs to include things like:
- behind-the-scenes images of you doing what you do.
- Images of the gear you use in your specific niche and why you chose it.
- quotes and/or infographics on topics that will help your client.
- you working with a client
- links to articles you wrote or feel are important to your client.
- images of happy clients
- videos of all of the above!
- the list is only limited by your imagination.
Below are two examples of my Instagram feed. Mixed in are happy clients, images of my workspace, images of me behind the scenes, having fun, etc. so my clients and potential clients can get to know me better.
So, your task now, is to begin curating your social media feed. What can you post to help build and nurture your client relationships?
If you know you need help, contact me for a short consultation, and we can detail a plan to get your social media content on the right track!