Creating, curating, and maintaining your personal brand is an important part of your business. Making sure your online presence is genuine, relevant, and consistent can feel overwhelming though. Where to start?
First let's figure out what to post
You need to post a variety of content that your audience will connect with: original work, quotes and graphics from others, writings, engaging content, and most of all photographs.
This is where I come in! I can give you the images that you’ll need in your strategy to keep your content fresh and engaging. Headshots, selfie-style shots, product images, behind-the-scenes images, and more.
Your personal branding session will capture all of that–and you can then use all the material we create throughout the months on your social media channels.
Your not just limited to social media though. These images can be used as profile images, business card pictures, images for your media kit, etc.
Where to begin?
First, let’s set up a consultation. I prefer in person, but we can do Skype or over the phone as well. We’ll get together and discuss who you are, what you do, and how you want your brand to be conveyed by your clients, current and potential.
We’ll plan out everything about your session, including your outfits, specific images and series of images that you would like, and desirable locations. Need styling help? I have a fabulous personal stylist to recommend!
You might want to schedule hair and make up with a make up artist. (I have a recommendation here as well.) Some women prefer to do their hair and make up themselves, and that is totally fine. This would be the time to get her on the books though.
That’s really it! You will probably have some homework after our consultation where you’ll pull together several outfits, and make sure you have your “props” picked out, but there’s nothing more for you to worry about. I’ve got you!
You’ll end up with enough content for at least three months of social media posts. Or you can schedule sessions throughout the year — continual fresh content!
So now that you know how easy it is to pull together a personal branding session, what are you waiting for?! Let’s create your content!